De Kracht van Rotterdam ’19
As a white homosexual man, I don’t always feel conform with the current streetscape of Rotterdam. For many, this can become a reason to adjust, normalize, and this can result in the feeling that you don’t belong in this public space. This notion inspired me to look for residents of Rotterdam who are familiar with unwanted attention when in public spaces.
During conversations with the models, they expressed the necessity to participate in this project and visualize a counter-experience. Through an in-depth collaboration we visualized the concept that does not only represent the models as an individual, but also makes a statement. The photographs were made from notions of admiration, appreciation and recognition for their strength and individuality.
The models break with heteronormativity and broaden the visuality of public space of Rotterdam by their performativity. They are part of the strength of Rotterdam. Through these photographs, I hope to create a space in the street image of Rotterdam for their vision, identity and creativity.
Models: Paolo Yao Kouadio, Isis Cruz, Dennis van Vreden and Ma’maQueen.
Assistants: Yaiza Julia, Cindy Damen and Michelle Koppelmans
Designers: Draga Dina and Nada van Dalen.
The image of Isis has been awarded with the Audience Award De Kracht van Rotterdam 2019.